Transforming your Customer Experience to Achieve Competitive Advantage, Brad Meehan from Strativity Group


Managing Director, Brad Meehan from Strativity Group spoke about ‘Transforming your Customer Experience to Achieve Competitive Advantage’. Brad spoke on rapid shifts in consumer and business expectations mean that on-brand and omni-channel experiences are now essential.

During the Presentation, Brad engaged the audience by highlighting the key principles that underpin success and provide guidance on how to overcome key challenges in an organisation:

  • Shaping a narrative to secure support across the organisation
  • Building a platform for organisational change
  • Innovating the experience to differentiate and fulfil the brand promise

Brad is the MD of Strativity Group, a global Customer Experience Strategy consulting firm. Brad has designed and deployed enterprise level customer experience strategies for several ASX 100 companies, multi nationals and GOCs. He has expertise in: customer experience strategy; customer experience mapping and improvement; omni channel strategy development, voice of the customer programs; customer retention strategy; business case development and large scale customer-centric transformations. Brad gained his MBA from QUT in 2007 and has completed Harvard Business School Leadership Programs in both Customer-Centric Strategy and Competitive Strategy. Brad advises organisations like CBA, NAB, AMP, Australia Post, Optus, Virgin Australia, Johnson & Johnson, Seek and AGL.