Hunting for big ideas that touch the soul of consumers

Shalabh Atray, Chief Marketing Officer at Kraft Heinz, opened this year’s CXO Leaders Sydney Summit with a presentation around “Hunting for big ideas that touch the soul of consumers”.

Kraft big

Whilst we live in a world that is changing very fast, the one constant is the power of ideas that capture the heart and soul of consumers. We have too much information but are too idea scarce. There is too much knowledge, but too little inspiration. Salabh shared some thoughts on how to hunt for big ideas that are so simple at their core that they touch the soul of people.

Chief Marketing Officer responsible for all brands and categories for Kraft Heinz Australia.