Taking an iconic Australian brand global

Jane Hoban, Global Director, Brand at T2 Tea, delivered a presentation around “Taking an iconic Australian brand global”.

Jane shared the lessons learnt as they took the T2 brand global. From Australia to the world, from retail to omni channel, from data light to data centric and from one founder to many. During her presentation, she shared T2’s journey and what her team learnt along the way.

I am currently Global Marketing Director at T2 Tea, a global luxury retailer offering the widest collection of innovative teas and teawares from around the world. I am responsible for harnessing and cultivating T2’s brand essence and turning it into an incredible end-to-end customer experience across all touch points. I spend my days unearthing new opportunities for T2 to share its unique brand experience with tea lovers around the globe. Before T2, I was Global Vice President of the Drug Channel at Unilever, a €3 billion business. As a senior international business leader with over 20 years’ experience, I have driven the marketing endeavors of some of the world’s biggest, most successful blue chip companies including Unilever, the Coca-Cola Company and L’Oreal. Over the years, I have spent time immersed in roles spanning retail, sales and marketing with local, regional and global remits.