Wooing The Channel Surfing Customer

The future of marketing is more focused than ever on following the customer fast, understanding or actually anticipating their needs and meeting those needs better than any other. This with an ever connected customer in social media, & on their mobile. Data is the voice of the customer. Harnessing customer data and turning it into action where it counts is more critical than ever.

Karen Ganschow, Head of CRM & Digital, Westpac. Karen Ganschow is Head of Customer Relationship Management & Digital for Westpac Group and on the Board of the Association of Data Driven Marketing and Advertising (ADMA). Karen also lectures in Marketing & CRM for the MBA program at the Macquarie Graduate School of Management.

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