The Evolution of Content Creation: Chasing Audiences in a Fragmented World

Amanda Herbert, Vice President, Lifestyle Products & Interim General Manager for Discovery Networks Asia Pacific, opens up this year’s CXO Leaders Melbourne summit with a strong presentation around “The Evolution of Content Creation: Chasing Audiences in a Fragmented World”

In this session, Amanda looks at the shifting state of content creation and audience consumption. With the emergence of more platforms than ever before and changing behaviours in television viewing habits, the need for brands to adapt and transform to reach consumers is more crucial than ever.

Amanda provided further insights into how global content provider, Discovery Networks is navigating these challenges and tailoring content for diverse audiences, focusing on case studies including Shark Week and The Discovery Intern.

A broadcast media executive with over 15 years experience, Amanda Herbert specialises in Marketing and Communications. With extensive experience working across Subscription Television channels, in addition to advertising and concert tour promotion, she has been successful in building and promoting global brands within increasingly competitive business environments in Australia, USA and UK. Results driven with a strong customer focus, Amanda has a proven track record developing and implementing on and off-air marketing, social and cross-media strategies, as well as comprehensive and creative PR campaigns that increase brand recognition and make noise in a competitive media space.