Opening the CXO Leaders Summit, Rob Findlay Talks Products, Places & Platforms

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The Annual CXO Leaders Summit Singapore was proud to present Rob Findlay, SVP Experience Design for DBS Bank, as the the opening keynote speaker. Overseeing design and innovation development for new and established industries, Rob brings fresh ideas and creative approaches to corporate problems. Rob has a passion about the power of design to solve any challenge. As a leader in customer experience design for DBS Bank, Rob sees the growing potential in the Asian Market.

Rob opened the CXO Leaders Summit with a stimulating presentation on Products, Places & Platforms. In the past companies would be employed by customers for their specific service. For instance, consumers visit banks so they can meet their financial needs. Rob then highlighted the customer experience of the future where platforms will be built and controlled by the customers. This led Rob to analyse the role of old brands and these new platforms and how they perform in the way businesses are run.

Rob has over two years experience with DBS Bank as their SVP Experience Design. DBS is a leading financial services group in Asia. Headquartered in Singapore, with a growing presence in Greater China, Southeast Asia and South Asia. As a bank born and bred in Asia, DBS Bank are well positioned as your partner to capture opportunities across the region.

The CXO Leaders Summit is exclusive to the most senior marketing and customer experience leaders. They join for a two day event to exchange knowledge, discuss key industry issues and interact with their peers.

This presentation opened up many questions from the CXO Leaders. Tweet to @CXOLeaders or use #CXOLeadersSummit to join the smarter conversation.