CXO Leaders Presents Panel on The Power of Video in Your Brand Strategy

The CXO Leaders Summit Singapore was proud to host an amazing panel who discussed The Power of Video in Your Brand Strategy. Panelists discussed the different formats and inventory available in a landscape that is much greater than YouTube. The panel also explored measurement and metrics, viewability, brand lift, video completions, going beyond just clicks. The conversation also brought about the social media platform and how it can be integrated.

Tai Morshed, TubeMogul’s Director of Enterprise Sales SEA, joined the panel. Tai moved to Singapore earlier this year and prior to that spent 2.5 years at TubeMogul NYC, where he ran point on some of the biggest brand direct partnerships. Tai is focused on helping brands in SEA shift the needle by maximising their video and brand advertising budgets and understanding how programmatic technology can add value.

Also joining Tai on the panel was Adam Wee Abdulla, Group Chief Marketing Officer, CIMB. Adam Wee Abdullah is CIMB’s Group Chief Marketing Officer. Adam oversees CIMB’s group-wide marketing across all its geographies and businesses. He is a veteran in the marketing field with a career spanning more than 25 years. He brings with him diversity, depth and breadth of experience across the entire marketing value chain. Prior to CIMB, Adam was the GCMO of Maybank Group, CMO of Sunrise Bhd, Director of Brand and Advertising in ASTRO and he was also responsible for regional marketing across 17 countries in BMW Asia. Adam also held senior roles managing category leading brands in multi-national agencies.

Karina Sury, Head of Strategy & Experience for Prudential, also joined the panel and offered many insights on the power of video. Also on the panel was Jessica Chung, Director, Regional Marketing G. China, Emerging SEA & IN, for Hotels.com. Together the panel was interacting and engaged with audience as they took questions from their industry peers.