Building Brands on Instagram

Sophie Blachford, Brand Development Lead, Instagram provided the Speaker Session, “Brands on Instagram” at the CXO Leaders Summit.

Founded in 2010, Instagram now has over 300 million monthly actives worldwide. Instagram gives people a way to capture and share the world’s moments – from the everyday to the spectacular. As marketers, we know the way people communicate is changing. Images have emerged as a new form of language that many of us use to communicate what we’re doing, what we’re thinking and to tell stories. Instagram is leading this shift.

During this session, Sophie profiled the Australian Instagram community; sharing how brands are using the platform to successfully advertise. She highlighting the relationship between Instagram and Facebook; the power of sharing and connecting through moments.


“Did you know, 1 out of every 5 minutes spent on a mobile phone is spent on Facebook & Instagram?”

f575edc3bc6df4b9722d68ec3c63fb93-sophie bSophie Blachford, Brand Development Lead, Instagram. As head of Brand Development at Instagram in Australia, Sophie works closely with brands to deliver creative advertising solutions that drive business results. Prior to Instagram, Sophie worked at Facebook for six years, gaining deep experience in branding and launching products into new markets, starting at Facebook London and then returning to Australia to set up a Melbourne office, before making the move to Sydney. Instagram Fact: Sophie’s passion for fitness and travel is the major theme on her Instagram account @sblachford. A true Melbournian, Sophie is always on the hunt for great coffee.

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The CXO Leaders Summit is invitation only, intended for Australia’s most Senior Marketing & Customer Experience Executives. If you are a CMO, Head of Marketing, Head of Customer or are a vendor company to offer an innovative product or solution, please register your interest to see if you qualify for next years CXO Leaders Summit.