Andrew Brent, Former CMO, Barclays Bank, Presents The Growth Paradox

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Closing day one of the Annual CXO Leaders Summit was Andrew Brent, Former CMO for Barclays Bank with his presentation on The Growth Paradox. Andrew has an impressive career that spans across various industries. His presentation on The Growth Paradox examines the importance of growth as business leaders fail to neglect its strategic priority.

The session introduced and examined The Growth Paradox – the strange truth that, while business leaders routinely agree on the importance of growth, they frequently neglect it as a strategic priority and fail to organise their businesses to deliver it. The session then discussed how, partly as a result of this neglect, many businesses make the same Big Growth Mistake – a fundamental misunderstanding of how consumers choose between brands and make purchase decisions, and how this mistake leads to expensive, complex and ineffective commercial plans. Finally, the session explains how breakthroughs from the world of neuroscience have revealed a Big Growth Secret – potentially opening up exciting new ways for companies to position their brands for significant, sustained, profitable growth.

Andy spent 13 years at Procter and Gamble in senior marketing roles in the UK and Europe before moving into retailing as Marketing Director at Iceland Frozen Foods. He then spent 6 years in Asia, working for Hutchison Whampoa as Marketing Director for the ParkNShop supermarkets in Hong Kong and China, and then in a pan-Asian marketing/strategy role for Watsons The Chemist. On returning to the UK Andy was CMO for Burger King International, overseeing th expansion of this business around the world, spent 3 years as Marketing Director at Boots the Chemist in the UK, and then held CMO role at Sky broadcasting and at Barclays Bank. Recently he has been working in the Private Equity sector helping businesses reposition themselves for growth. Later in 2016 he is publishing his first book ‘The Growth Director’s Secret’.

This presentation opened up many questions from the CXO Leaders. Tweet to @CXOLeaders or use #CXOLeadersSummit to join the smarter conversation.