Supercharging eCommerce with Digital Technology to Drive Growth and Engagement – Mozi Zhang

Mozi Zhang, Head of Online Merchandising, Kogan

Key takeaways for participants:

• Post pandemic e-comm landscape: the success of future brands relies on improving customer experience through data analytics
• Knowing what data to collect and how to best utilise it
• Developing methods to innovate and optimize websites
• How to effectively use experimentation and drive a more personalised customer experience