Supercharging eCommerce with Digital Technology to Drive Growth and Engagement – Mozi Zhang

    Mozi Zhang, Head of Online Merchandising, Kogan


    Key takeaways for participants:

    • Post pandemic e-comm landscape: the success of future brands relies on improving customer experience through data analytics
    • Knowing what data to collect and how to best utilise it
    • Developing methods to innovate and optimize websites
    • How to effectively use experimentation and drive a more personalised customer experience