Getting smarter with data: strategies for better utilisation – Panel discussion


Nicole McInnes, Director of Marketing and Commercial, ANZ, WW (Formerly Weight Watchers); CMO Top 50 2021
Jay Dixit, Head of Supply Chain, Delonghi Australia and New Zealand
Nicole Parker, Director of eCommerce and Marketing ANZ, Weber BBQ



Anny Havercroft, Head of Business Marketing, TikTok


The participants discussed “Getting smarter with data: strategies for better utilisation”

Keypoints for this session:

  • How have you optimised your digital marketing arm?
  • Which tools worked best for achieving conversion rate targets?
  • What strategies do you have in place to overcome analytics talent pool shortages?
  • How do you identify where to allocate resourcing and how do you make the case for ROI?