Posted on May 19, 2022
Getting smarter with data: strategies for better utilisation – Panel discussion
Panellists:
Nicole McInnes, Director of Marketing and Commercial, ANZ, WW (Formerly Weight Watchers); CMO Top 50 2021
Jay Dixit, Head of Supply Chain, Delonghi Australia and New Zealand
Nicole Parker, Director of eCommerce and Marketing ANZ, Weber BBQ
Moderator:
Anny Havercroft, Head of Business Marketing, TikTok
The participants discussed “Getting smarter with data: strategies for better utilisation”
Keypoints for this session:
- How have you optimised your digital marketing arm?
- Which tools worked best for achieving conversion rate targets?
- What strategies do you have in place to overcome analytics talent pool shortages?
- How do you identify where to allocate resourcing and how do you make the case for ROI?