sidearea-img-1

Newsletter

 

Getting smarter with data: strategies for better utilisation – Panel discussion

Panellists:

Nicole McInnes, Director of Marketing and Commercial, ANZ, WW (Formerly Weight Watchers); CMO Top 50 2021
Jay Dixit, Head of Supply Chain, Delonghi Australia and New Zealand
Nicole Parker, Director of eCommerce and Marketing ANZ, Weber BBQ

 

Moderator:

Anny Havercroft, Head of Business Marketing, TikTok

 

WhatsApp Image 2022 05 19 at 3.32.31 PM

The participants discussed “Getting smarter with data: strategies for better utilisation”

Keypoints for this session:

  • How have you optimised your digital marketing arm?
  • Which tools worked best for achieving conversion rate targets?
  • What strategies do you have in place to overcome analytics talent pool shortages?
  • How do you identify where to allocate resourcing and how do you make the case for ROI?

 

WW rebrand logo 2018 Delonghi logo dl 2x weber logo landscape TikTok logo.svg