Getting smarter with data: strategies for better utilisation – Panel discussion

Panellists:

Nicole McInnes, Director of Marketing and Commercial, ANZ, WW (Formerly Weight Watchers); CMO Top 50 2021

Jay Dixit, Head of Supply Chain, Delonghi Australia and New Zealand

Nicole Parker, Director of eCommerce and Marketing ANZ, Weber BBQ

 

Moderator:

Anny Havercroft, Head of Business Marketing, TikTok

 

The participants discussed “Getting smarter with data: strategies for better utilisation”

Keypoints for this session:

• How have you optimised your digital marketing arm?
• Which tools worked best for achieving conversion rate targets?
• What strategies do you have in place to overcome analytics talent pool shortages?
• How do you identify where to allocate resourcing and how do you make the case for ROI?