Getting smarter with data: strategies for better utilisation – Panel discussion


    Nicole McInnes, Director of Marketing and Commercial, ANZ, WW (Formerly Weight Watchers); CMO Top 50 2021
    Jay Dixit, Head of Supply Chain, Delonghi Australia and New Zealand
    Nicole Parker, Director of eCommerce and Marketing ANZ, Weber BBQ



    Anny Havercroft, Head of Business Marketing, TikTok


    The participants discussed “Getting smarter with data: strategies for better utilisation”

    Keypoints for this session:

    • How have you optimised your digital marketing arm?
    • Which tools worked best for achieving conversion rate targets?
    • What strategies do you have in place to overcome analytics talent pool shortages?
    • How do you identify where to allocate resourcing and how do you make the case for ROI?