fbpx
sidearea-img-1

Newsletter

     

    Getting smarter with data: strategies for better utilisation – Panel discussion

    Panellists:

    Nicole McInnes, Director of Marketing and Commercial, ANZ, WW (Formerly Weight Watchers); CMO Top 50 2021
    Jay Dixit, Head of Supply Chain, Delonghi Australia and New Zealand
    Nicole Parker, Director of eCommerce and Marketing ANZ, Weber BBQ

     

    Moderator:

    Anny Havercroft, Head of Business Marketing, TikTok

     

    The participants discussed “Getting smarter with data: strategies for better utilisation”

    Keypoints for this session:

    • How have you optimised your digital marketing arm?
    • Which tools worked best for achieving conversion rate targets?
    • What strategies do you have in place to overcome analytics talent pool shortages?
    • How do you identify where to allocate resourcing and how do you make the case for ROI?