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Customer Centric Culture by Design

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George Bej, Director of Strativity Group, presents on Customer Centric Culture by Design.

George discussed how to understand and address the beliefs and mindsets holding your organisation back and how to move from aspirational experience design to realisation.

George has worked with some of Australia’s leading companies, specializing in the application of customer centricity lenses in order to assist executive management teams enhance customer experience. Prior to working with Strativity, George occupied a number of senior executive roles in tough industrial markets with more than 30 years’ commercial experience across a range of industries and organizations. He has implemented customer-focused programs that have led to revenue growth, improved retention and bottom line. George specializes in accelerating business performance, bringing tools and insights that can underpin successful transformation programs. George’s approach draws upon disruption theory, design thinking, entrepreneurialism and innovation.

Strativity