The CXO Leaders Australia were very honoured to have SAP Hybris as a gold sponsor and welcomed Global Head of Fast Growth Markets and Audience Engagement Marketing, Nicholas Kontopoulos as a speaker. As Global Head of Fast Growth Markets & Marketing Innovation at SAP Hybris, Nicholas Kontopoulos harnesses over 20 years’ of professional experience built across multiple industries and geographies, to develop innovative and viable business strategies as part of SAP Global ‘Customer Engagement Solutions’ marketing team. Passionate about challenging the ‘status-quo’ and ‘management dogma’ that stifles the creative thinking process that’s paramount to delivering amazing customer experiences, Nicholas ensures that ‘Customer Experience’ is a core business ideology at the heart of the brand.
Previous to this, Nicholas was the Global Head of Strategic Marketing Programs at SAP, in charge of the development of the go-to-customer strategy for the SAP Multi-Channel solution portfolio as well as SAP’s Asia Pacific and Japan CRM marketing program. At SAP, which acquired hybris in August 2013, Nicholas held a number of highly strategic roles within the CRM line of business including Global Senior Marketing Director for CRM Sales, Global CRM Business Development Director and EMEA CRM Business Development Director. Nicholas joined SAP from Capita where, as the Sales Management Director, he was focused on delivering applied rigor and sales discipline to share, plan and optimize relationship development opportunities within the business. An international speaker, Nicholas has been regularly published including Forbes.com and Customerthink.com.
“Being able to understand the Customer journey opens up a world of possibilities”.
Nicholas explored questions relating to remaining relevant in today’s fast paced business, delivering a Customer experience is mandatory. How and where does the Customer experience start and finish and who owns the Customer experience? He also shared insights on how leading brands are answering these questions and staying a step ahead of their competition.