Interview – Barbara Veith, Director Environmental, Health & Safety at Fruit of the Loom, Inc.

Headshot BWBarbara Veith, Director Environmental, Health & Safety for Fruit of the Loom, Inc. is responsible for providing expertise and strategic leadership for the global company environmental, health and safety programs and initiatives to ensure proper compliance and optimization within established regulations and guidelines and to maintain our program to communicate critical business information to participating employees in the event of business interruptions, threats or critical events.  Barbara is an Authorized 10 and 30-hour General Industry Trainer and an American Red Cross Instructor.

Interviewer: “What do you feel are the biggest challenges safety leaders are currently faced with within their business?”

Barbara: “Increasing the engagement process with temporary contract employees that lack experience and understanding of safety and don’t believe it is a value to them or that it is their responsibility.”

Interviewer: “As a safety leader, what do you feel businesses continue to get wrong when it comes to their marketing strategy?”

Barbara: “Unintentionally failing to develop or consider more forward-looking safety process improvements.  Just because you haven’t had any injuries, doesn’t mean you can’t improve the safety process.”

Interviewer: “What are the latest trends and behaviours you predict will be surfacing on the market over the coming 12 months?”

Barbara: “More programmable self-driven powered industrial trucks used for picking in warehousing and better communication systems for alerting employees of dangerous situations, such as active shooters.”

Interviewer: “What is the best piece of advice you have received within your job over the years?”

Barbara: “You must care and be passionate about safety, even if the employee forgets.  This isn’t just a job.”

About Fruit of the Loom 

Fruit of the Loom, Inc., is a global pioneer, specializing in the design, manufacture, and marketing of iconic family apparel, athletic apparel, and sporting equipment brands including Vanity Fair®, Fruit of the Loom®, Spalding® and Russell Athletic®. Our brands practice the relentless pursuit of better, by striving to create innovative apparel and equipment that fits well, feels great and helps make amazing things possible. We actively seek ways to be best-in-class in social and environmental responsibility in the communities it serves around the world. Fruit of the Loom, Inc., is a wholly owned subsidiary of Berkshire Hathaway.  For more information, visit


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