Executive Insight Series #7 | Shalabh Atray, CMO, Kraft Heinz Australia

Shalabh Atray is the Chief Marketing Officer for Kraft Heinz Australia across all categories and brands. He has 20 years of global, regional and country experience across iconic brands and is a winner of Cannes Lion, D&AD and Effies awards.

Shalabh joins Media Corp International’s CEO, Tyron McGurgan to discuss his role with Kraft Heinz and how they as a company have worked towards staying true to their culture, he also discusses their 3 main marketing focuses and shares insights into how Kraft Heinz have used their current customer data to enter their company into the pasta sauce category.