Selling vs. Serving? Growing McDonalds Australia

Mark Lollback SVP/CMO Australia & NZ provided the closing Keynote Session for this years CXO Leaders Summit. His session, “Selling vs. Serving? Growing McDonalds Australia” provided a case study on how, when you truly focus on the consumer and deliver relevant customer noticeable change, you can transform your brand and business.

Mark Lollback, Senior VP/CMO for McDonald’s Australia Limited, is one of the leading Chief Marketing Officers & Senior Marketing Professionals in Australia with over 20 years of Global Blue Chip Marketing experience. Mark has held many senior Marketing Leadership roles across many categories, industries and countries.

• Global CMO ANZ Banking Group
• Global CMO Pepsi Lipton International (New York)
• VP Marketing Unilever Foods Australasia
• VP Marketing & Innovation Wall’s Ice Cream (Chine & UK)

He has a consistent and proven long term track record of re-invigorating and turning around brands, portfolios and companies in a very constructive and collaborative way.