Executive Insight Series #2 | Melody Townsend, GM of Network & Product Marketing, ME Bank

Melody is the General Manager of Product and Network Marketing at ME Bank; a bank that is 100% owned by 26 of Australia’s leading industry super funds. As a senior marketer, Melody has worked with local and global brands in automotive, freight and logistics, e-commerce and banking.
At ME Bank, Melody is responsible for marketing communications across all banking products and works with industry super funds on initiatives to help Australians get ahead.

Melody joins Media Corp International’s CEO, Tyron McGurgan to discuss her role as a marketing leader for ME Bank and how they focus on building for the future while maintaining today and making sure customer needs are being met through the correct customer journey mapping by using data that creates usable insights into the buyers needs.