Executive Insight Series #4 | Louise Cummins, Marketing & Digital Director, H&R Block

Louise Cummins, the Marketing and Digital Director at H&R Block Australia joins Media Corp International’s CEO, Tyron McGurgan to discuss the way H&R block has set up their digital transformation journey to ensure the desired change in their existing bricks and mortar business, she also touches on how H&R Block manage their customer data to navigate it to something that’s meaningful and improves the customer experience.

Louise has over two decades of experience working across a range of industries including finance, technology, entertainment, healthcare, and telecommunications. Her managerial versatility, combined with her commitment to pioneering strategy and passion for innovation, has made her an award-winning industry leader who thinks outside the box – consistently delivering clear and measurable results.