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Interview – Julie Toma, Head of Marketing and Communications, Catholic Healthcare

Sonic Clinical Services Toma JulieJulie Toma is currently the Head of Marketing and Communications for Catholic Healthcare with significant leadership experience in healthcare marketing and communications.

Julie began her career in Biomedical Science going on to complete a Masters in Business Administration, majoring in Marketing Strategy and is also a Graduate of the Australian Institute of Company Directors.

Julie has successfully leveraged the combined expertise of science and marketing with large, global corporations including Sonic Clinical Services, Cochlear Limited, Kimberly-Clark Healthcare and BD.

Julie is currently a board director for the Barbara May Foundation, with previous board roles including LiveBetter and the Asthma Foundation ACT; an AMI Marketing Awards for Excellence Judge and past AMI NSW State Committee Chair; a past International Business Awards Judge and CXO Leaders Awards Judge as well as a member of the Cancer Australia Research Grant Advisory Committee.

Julie is passionate about strategic marketing planning, brand management, stakeholder engagement and customer experience. Julie was a finalist in the CEO Magazine Executive of the Year Awards 2017 and was shortlisted for the Telstra Business Women’s Awards (Medium to Large Enterprise) in 2019.

What do you feel are the biggest challenges marketing leaders are currently faced with within their business?  

Effectively leveraging technology innovation to deliver ROI, driving a high-performance culture, change management.

As a marketing leader, what do you feel businesses continue to get wrong when it comes to their marketing strategy?

Failure to invest enough in high quality customer insight research.

What are the latest trends and behaviours you predict will be surfacing on the market over the coming 12 months?

We will see more AI and increased focus on employee experience.

What is the best piece of advice you have received within your job over the years?

Be curious, fail fast and build a great, empowered team.

Catholic Healthcare