Designing a superb customer experience from end to end of the journey – Panel discussion


Dani Masi, Director Digital Sales & eCommerce, Optus
Joy Wright, Digital Change Portfolio Lead, Westpac



Ben Hancock, Conversational CX specialist, LivePerson


WhatsApp Image 2022 05 19 at 9.46.44 AM

Very interesting and insightful topics discussed include:

  • What is the role of digital conversations in today’s pathway to purchase?
  • How do you make your brand’s value clear to even the most mildly interested prospect?
  • How do you ensure your shopping and purchasing ecommerce customer experience is superlative?
  • How do you currently utilise AI to facilitate personalisation?
  • How do you go about delivering proactive, predictive, and personalised experiences at scale?
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