Dani Masi, Director Digital Sales & eCommerce, Optus
Joy Wright, Digital Change Portfolio Lead, Westpac
Ben Hancock, Conversational CX specialist, LivePerson
Very interesting and insightful topics discussed include:
- What is the role of digital conversations in today’s pathway to purchase?
- How do you make your brand’s value clear to even the most mildly interested prospect?
- How do you ensure your shopping and purchasing ecommerce customer experience is superlative?
- How do you currently utilise AI to facilitate personalisation?
- How do you go about delivering proactive, predictive, and personalised experiences at scale?