Designing a superb customer experience from end to end of the journey – Panel discussion

Panellists:

Dani Masi, Director Digital Sales & eCommerce, Optus

Joy Wright, Digital Change Portfolio Lead, Westpac

Moderator:

Ben Hancock, Conversational CX specialist, LivePerson

Very interesting and insightful topics discussed include:

• What is the role of digital conversations in today’s pathway to purchase?
• How do you make your brand’s value clear to even the most mildly interested prospect?
• How do you ensure your shopping and purchasing ecommerce customer experience is superlative?
• How do you currently utilise AI to facilitate personalisation?
• How do you go about delivering proactive, predictive, and personalised experiences at scale?