Designing a superb customer experience from end to end of the journey – Panel discussion


    Dani Masi, Director Digital Sales & eCommerce, Optus
    Joy Wright, Digital Change Portfolio Lead, Westpac



    Ben Hancock, Conversational CX specialist, LivePerson


    Very interesting and insightful topics discussed include:

    • What is the role of digital conversations in today’s pathway to purchase?
    • How do you make your brand’s value clear to even the most mildly interested prospect?
    • How do you ensure your shopping and purchasing ecommerce customer experience is superlative?
    • How do you currently utilise AI to facilitate personalisation?
    • How do you go about delivering proactive, predictive, and personalised experiences at scale?