Legacy systems vs the multichannel customer

During his session, Michael Donath, Chief Digital Officer/Chief Information Officer at IKEA, gave an overview of the company’s journey to modern retailing moving from many legacy systems to a relevant customer experience.

Michael Donath leads IKEA’s multichannel transformation in Australia. Looking after expansion planning, new store formats, eCommerce, Web & Digital as well as Multichannel initiatives, Michael’s role will transform IKEA into a retailer that supports customers across all channels and provides a great shopping experience wherever and whenever a customer engages with IKEA. Michael has had broad experience in IKEA covering Logistics, Store Operations and Projects as well as a background in Manufacturing and Wholesale.

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