Why You Need A Smart Multi-Experience Digital Strategy. Now. The digital experience of your business matters – is it consistent and engaging?

29th September 2021, Australia

Virtual Event Series

Hosted By

HCL Software

Date: Wednesday, 29th September 2021

Time: 10am – 11am (AEST)




Synopsis and overview of the session

In a rapidly evolving digital environment, businesses have a myriad of ways to connect and interact with customers. From mobile to conversational and interactive apps, enterprises are increasingly relying on technology that can meet consumers where they are. In order to build these apps, businesses need a low-code application development platform for professional developers that delivers multi-experience apps out of the box. The game-changer is the “build once and deploy across multiple touches” approach.

The objective is always to deliver better services, enable self-service, sell something, build better relationships, or help their constituents achieve an outcome. With multiple digital touchpoints and outcomes, delivering a consistent brand experience across all channels is key. This landscape is continually shifting to meet the needs of the business, the competition and the consumer. That means any IT investment needs to be agile, provide cutting edge tools, and must be proven to scale from hundreds to millions of users.

As Gartner notes, “By 2023, more than 25% of the mobile apps, progressive web apps and conversational apps at large enterprises will be built and/or run through a multi-experience development platform (MXDP).”

Focus Network in partnership with HCL Software is hosting an exclusive virtual roundtable event, bringing leading digital transformation executives to discuss the topic of Why You Need A Smart Multiexperience Digital Strategy. Now., with a handful of senior executives in an informal setting from which you will emerge with new strategies and solutions you can immediately put to work.


Patrick Wessel

Patrick Wessel, Senior Director, Digital Solutions Global GTM, HCL Software

Patrick Wessel is Senior Director, Digital Solutions Global GTM at HCL Software.

Is this role, Patrick is responsible for supporting all aspects from Sales, Marketing and Enablement for HCL’s Low Code business.
Before joining HCL Patrick was a Global Black Belt for Microsoft’s Power Platform.  There he was involved in supporting pre-sales activities to their largest customers.


Anthony Holmes, Regional Technical Director, Digital Solutions, HCL Software

Anthony Holmes serves as the APAC Regional Technical Director, Digital Solutions at HCL Software and has worked with Business Stakeholders, IT Architects and IT Specialists to use technology to craft solutions that help people collaborate better. Always conscious of meeting the needs of the end user, he’s committed to help teams to envisage and rapidly develop and implement solutions that are secure, cost effective and useful.

Herb Kersten headshot

Herb Kersten, Regional Director HCL Digital Solutions, ANZ, HCL Software

Herb Kersten serves as Regional Sales Director (Aust/NZ) for the HCL Digital Solutions product portfolio. Based in Melbourne, he brings 21 years of enterprise software experience, and in his previous role often ranked in the top five Account Executives globally.

His specialisation is low-code, rapid application development platforms, and is often sought out by USA hedge funds seeking independent advice in this fast-growing area. He is passionate about digital transformation and the use of low-code rapid application development to help clients bring greater efficiency and dramatic cost-effectiveness to an otherwise wasteful, old-fashioned software development cycle.

About HCL Software

HCL Software is a division of HCL Technologies (HCL) that operates its primary software business. It develops, markets, sells, and supports over 20 product families in the areas of DevSecOps, Automation, Digital Solutions, Data Management, Marketing and Commerce, and Mainframes.

HCL Software has offices and labs around the world to serve thousands of customers.

Its mission is to drive ultimate customer success with their IT investments through relentless innovation of its products.



Luke Hannan_400x400

Luke Hannan – Professional MC, Live Event Host, Senior Risk Professional, Solution Specialist,

Luke founded his Professional Master of Ceremonies business on 3 key principles; Service, Preparation & Delivery. Based upon these pillars he partners with clients across the country to help grow their events and engage their client bases while providing exceptional value to event partners and sponsors.

He is passionate about helping others to develop their communication skills and works with school children delivering public speaking training plus Luke is a Senior Risk Professional with over 18 years banking & finance industry experience. With an MBA from the University of Technology, Sydney Luke and loves finding solutions to problems, challenging the status quo and helping teams to plan & execute winning strategies.

Luke lives with his family in Sydney and loves trail running, travelling, motorsports and spending time with his wife and their 3 children.

Agenda at a glance

3:30 pm – 4:00 pm – Registration & networking

4.00 pm – 4.05pm – Welcome address

4.05 pm – 5.15pm – 3 course lunch served4.05 pm – 4.45pm – Embracing disruption in the financial services industry: A Privacy versus Security conundrum – Amanda Chan, BlackBerry

4.45 pm – 5.15pm – Demo

5.15pm – 5.45pm – Discussion

5.45 pm – 6pm – Closing remarks

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