The future is not what it used to be, 3 Major Transformations in B2B Tech Marketing for 2024

21 March 2024, Sydney, Australia

Private Event Series

Hosted By


Date: Thursday, 21st March 2024

Time: 12pm – 2:30pm (AEDT)


Aria Restaurant, Sydney – Harbour Room

1 Macquarie Street,
Sydney NSW 2000

Aria Restaurant Sydney – Harbour Room

Synopsis and overview of the session

B2B Tech and IT marketing is going through a turbulent and transformative phase. From budget constraints, the rise of ABM as the critical strategy to AI and the demise of third-party data, tech marketers worldwide are struggling to navigate the winds of change. Is there any clear path to success, a compass to guide us all?

At our upcoming B2B Marketing Executive Society lunch, we will focus on three main discussion topics aimed at aiding our group of marketing leaders in strategic planning and dismantling silos. These discussions are tailored to help our group stay ahead of the curve and explore innovative approaches to drive their marketing initiatives forward.

Thriving Amidst Budget Constraints, Is ABM the Silver Bullet?

The B2B tech landscape is still grappling with marketing budget cuts and downsizing. For most clients, we’re witnessing the end of broad-stroke tactics, long-term demand generation, and brand campaigns, making way for precise, Account-based Marketing with target account lists. Are we prioritising quality over quantity in our content and outreach strategies? Is there something we’re overlooking?

The Dawn of a New Data Era and how to Embrace First-Party Data Mastery?

2024 is a landmark year where digital marketing pivots fundamentally with the phase-out of third-party cookies. This seismic shift, championed by Google, is a clarion call to marketers. It’s time to break free from the shackles of third-party data dependency. Now more than ever, the spotlight turns to first-party data. Building direct, privacy-compliant relationships is paramount as we navigate this uncharted territory. The challenge? To create rich customer databases, supercharge Marketing Automation and CRM systems, and insightful first-party data analysis. But are we ready?

AI, The New Power Player in Personalisation and Predictive Analytics?

For six months, AI has ruled the headline space in all categories. AI is not just a tool but a visionary companion redefining content personalisation and predictive analysis.  AI’s deep marketing data analysis prowess is a game-changer, pinpointing KPIs that reflect marketing’s impact on business outcomes. But, beyond just talking about AI and some application areas in the far future, are we using AI in the B2B tech marketing domain?

Focus Network cordially invites you to join an exclusive luncheon alongside other prominent Marketing Directors within the B2B technology sector in Sydney. This lunch offers a unique opportunity to collaborate, exchange ideas, and glean insights from fellow marketing executives who are navigating similar challenges.


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Anol Bhattacharya, Managing Director APAC, Hotwire

As the Managing Director of Hotwire APAC, I oversee the integrated comms and marketing consultancy for B2B technology and telco clients across the region. I lead a team of experts who deliver reputation, relationship, and revenue solutions through digital marketing strategy, demand generation, lead generation, account-based marketing (ABM), social media, and CX design.

With over 20 years of experience in the field, I have consulted for leading brands such as Cisco, Lenovo, StarHub, NTT, and TM One, helping them achieve their business goals and grow their market share. I have also shared my insights and best practices as a worldwide keynote speaker at major marketing conferences. I am passionate about harnessing the power of digital as an enabler, connecting people and ideas, and driving innovation.



Tyron McGurgan, Founder and CEO, Focus Network

Tyron McGurgan is a seasoned entrepreneur, media expert, and events professional boasting over 17 years of industry experience. As the CEO and Founder of Focus Network, a premier research and advisory events company, Tyron has led the charge in providing innovative, localised insights and research platforms for senior executives and teams across APAC and the USA.

Hailing from Sydney, Australia, Tyron kickstarted his career journey in the events and media landscape after completing his education. His early days in print media equipped him with invaluable skills in sales, marketing, and management. Notably, he held a key leadership role at a prominent international events and publishing company, where he managed the APAC region with a team exceeding 100 staff members.

In 2012, Tyron launched Focus Network with a vision to revolutionize how businesses connect and engage with executives. Recognizing the transformative power of data in the events industry, he pioneered a company that leverages cutting-edge tools and platforms to deliver top-notch, data-driven events aimed at helping businesses achieve their objectives.

Under Tyron’s stewardship, Focus Network has evolved from an events company into a formidable Research and Advisory business, collaborating with some of the globe’s most renowned brands and organizations. The company is renowned for its ability to deliver forward-thinking events that integrate the latest research and localized insights derived directly from its analysts.

Beyond his role at Focus Network, Tyron is a revered thought leader and influencer in the events sphere. He frequently graces industry conferences and events as a speaker, sharing his wealth of insights and experiences on topics such as event technology, marketing strategies, and future trends.

Throughout his illustrious career, Tyron has remained steadfast in his commitment to innovation, excellence, and client satisfaction. He is celebrated for his fearless leadership, willingness to challenge the status quo, and propensity for taking calculated risks to achieve his objectives. Tyron’s vision and dedication have been pivotal in propelling Focus Network to success, inspiring and motivating his team to push boundaries and achieve new milestones.

In his leisure time, Tyron enjoys indulging in his passion for golf or cherishing moments with his growing family.

About Focus Network

We at Focus Network like to be known as much more than just an events company; we class ourselves as a data-driven information hub for senior-level executives to leverage their learnings from, while at the same time assisting businesses in connecting with the most relevant technology partners to frame new relationships.

Since opening the doors in 2012 we have hosted over 100 C-level strategic summit platforms across multiple verticals for senior decision-makers, facilitated over 50,000 face to face business meetings with technology leaders, interviewed over 15,000 c-level executives, created over 60 bespoke private events for clients and helped formulate and execute over 300 private lunches and dinners across Asia Pacific and North America.



About Hotwire

We are Hotwire. The global marketing and communications consultancy that powers the world’s most innovative Tech brands in the US, APAC and Europe. We’re fanatical about technology, with over twenty years of experience in igniting positive actions for our clients. Our tech understanding, experience and network help spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. At the heart of this ambition is our belief that when working with Hotwire, you can achieve limitless success.


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Andrew Milroy, VP and Head of Research, Focus Network

Andrew Milroy leads the research and advisory business at Focus Network. His work involves empowering organisations to make decisions more effectively with data-driven insights — derived from Focus Network’s communities.

He is a well-known and respected thought leader and speaker in the APAC region. With more than two decades of leadership experience in the technology sector, Andrew has worked with clients in a variety of tech domains including cybersecurity, IoT, supply chain automation, eCommerce, fintech, cloud computing, AI, and customer experience — and EHS and HR management.

He was recently an adjunct lecturer at ESSEC Business School, Asia Pacific where he taught technology and cybersecurity strategy to Masters students.

Andrew has held regional leadership roles — predominantly based in Singapore — with Frost & Sullivan and Ovum (now Omdia). Prior to working in Singapore, Andrew gained invaluable technology knowledge and experience while working in Europe and the United States.

Andrew is frequently invited to speak, chair and moderate at major technology events. He has also been quoted on global broadcast media, including BBC, CNBC, Bloomberg and Channel News Asia.

Andrew has a BSc from Newcastle University (UK), an MA from Middlesex University (UK) and an MBA from MGSM (Australia). He also a qualified teacher of English as a foreign language.

Agenda at a glance

3:30 pm – 4:00 pm – Registration & networking

4.00 pm – 4.05pm – Welcome address

4.05 pm – 5.15pm – 3 course lunch served4.05 pm – 4.45pm – Embracing disruption in the financial services industry: A Privacy versus Security conundrum – Amanda Chan, BlackBerry

4.45 pm – 5.15pm – Demo

5.15pm – 5.45pm – Discussion

5.45 pm – 6pm – Closing remarks

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