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EVENT THEME:
Navigating the CMO’s Marketing Maturity Curve: From Buy-in to Implementation in Today’s MarTech Landscape

1st November 2023, Singapore
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Private Event Series

Hosted By

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Date: Wednesday, 1st November 2023

Time: 12.00pm – 2.30pm (SGT)

Location

The Fullerton Hotel


1 Fullerton Square
Singapore 049178
Website: Click here

the fullerton hotel singapore

Synopsis and overview of the session

The landscape of marketing is not just about selecting the right tools, it’s a complex interplay of aligning organizational maturity with technology.

For our upcoming Marketing lunch, we will delve deep into the heart of the Marketing Maturity Curve faced by CMOs, taking into account the size, scale, and unique challenges of their organizations. Beginning with the strategic conversations at the executive level — justifying ROI to CEOs, presenting financial arguments to CFOs, and debating operational returns with CIOs/CISOs — we’ll dissect the intricacies of securing buy-in for major MarTech shifts.

However, strategy doesn’t end at approval. How do you implement a Direct-to-Consumer platform in a traditionally brand-focused organization like L’Oréal? Addressing such downstream challenges, we’ll tackle issues of implementation, team adoption, training, and the often-overlooked component of cultural transformation. In this modern era, marketing transformation is not merely about technology but also about reshaping the ethos and culture of the marketing team.

Focus Network invites you to join this upcoming exclusive lunch with other leading Marketing Directors from within the B2B technology space in Singapore where we will delve deeper into the following areas:

  • Strategic Conversations with the C-Suite: Equip yourself with tools and arguments to navigate challenging discussions around ROI, justifying the need for advanced MarTech solutions tailored to your organization’s maturity.
  • Beyond Tool Selection – People & Process: Understand the broader challenges in tool implementation, from securing team adoption, ensuring training, to facing resistance. Learn strategies to align the technology with both upstream and downstream stakeholders.
  • Cultural Transformation in MarTech: Recognize that modern marketing transformation can often require a fundamental shift in team culture, especially when transitioning from traditional marketing paradigms to digital-first approaches.
  • Tailoring MarTech to Organizational Maturity: Gain insights into selecting the right MarTech solutions that fit the scale and maturity of your organization, ensuring efficiency, effectiveness, and adaptability.

Presenters

Tommy Foo, Senior Director, International Marketing APJ & MEA, Acronis

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Tommy Foo is a seasoned marketing professional with notable leadership roles at companies like Acronis, Menlo Security, Grab, and LinkedIn. His tenure at Grab is marked by the successful integration of Leanplum and Salesforce, which significantly enhanced mobile marketing strategies and customer engagement. Before Grab, Tommy was at LinkedIn, where he developed innovative Direct-to-Consumer platforms and AI propensity models. Tommy, an Executive MBA graduate from Nanyang Technological University, now shares his wealth of industry knowledge as an Adjunct Professor for the university’s MBA B2B Marketing module. He is also appointed as a Distinguished Fellow by NTU to support Nanyang Centre for Marketing and Technology, spearheading collaborative research and consultation initiatives. Known for his strategic insight and ethical approach, Tommy’s work consistently underscores the importance of trustful relationships in marketing.

Anol Bhattacharya, Managing Director Marketing, Hotwire APAC

Anol Bhattacharya WhatsApp Image 2023-10-07 at 12.38.28 PM

As the Managing Director of Hotwire APAC, I oversee the integrated comms and marketing consultancy for B2B technology and telco clients across the region. I lead a team of experts who deliver reputation, relationship, and revenue solutions through digital marketing strategy, demand generation, lead generation, account-based marketing (ABM), social media, and CX design.

With over 20 years of experience in the field, I have consulted for leading brands such as Cisco, Lenovo, StarHub, NTT, and TM One, helping them achieve their business goals and grow their market share. I have also shared my insights and best practices as a worldwide keynote speaker at major marketing conferences. I am passionate about harnessing the power of digital as an enabler, connecting people and ideas, and driving innovation.

Moderator

Tyron McGurgan, Founder and CEO, Focus Network

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Tyron McGurgan is an accomplished entrepreneur, media specialist, and events professional with over 17 years of experience in the industry. He is best known as the CEO and Founder of Focus Network, a leading research and advisory events company, that provides innovative, localised insights and research platforms for senior executives and teams across APAC and the USA.

Born and raised in Sydney Australia, Tyron completed his education in Australia before embarking on his professional journey in the events and media space. He started his career working in print media, gaining invaluable experience in sales, marketing and management.

In 2012, Tyron founded Focus Network with the aim of providing businesses with a more effective and efficient way to connect and engage with executives, while the content curation and insights presented to their audiences was driven directly by the research and data they had captured. He recognized the potential of data in transforming the events industry, and set out to create a company that would leverage the latest tools and platforms to deliver high-quality, engaging events that would ultimately help businesses achieve their goals.

Under Tyron’s leadership, Focus Network has grown from an events company into a Research and Advisory business that works with some of the world’s leading brands and organisations. The company has a reputation for delivering innovative, high-quality events that incorporate the latest research and localised insights derived directly from it’s analysts.

In addition to his work with Focus Network, Tyron is also a respected thought leader and influencer in the events industry. He is a regular speaker at industry conferences and events, where he shares his insights and experiences on topics such as event technology, event marketing, and future trends.

Throughout his career, Tyron has demonstrated a strong commitment to innovation, excellence, and customer satisfaction. He has built a reputation as a leader who is not afraid to challenge the status quo and take risks to achieve his goals. His vision and dedication have been instrumental in the success of Focus Network, and he continues to inspire and motivate his team to reach new heights.

In his free time, Tyron can usually be found on the Golf Course, or spending time with his growing family.

About Focus Network

We at Focus Network like to be known as much more than just an events company; we class ourselves as a data-driven information hub for senior-level executives to leverage their learnings from, while at the same time assisting businesses in connecting with the most relevant technology partners to frame new relationships.

Since opening the doors in 2012 we have hosted over 100 C-level strategic summit platforms across multiple verticals for senior decision-makers, facilitated over 50,000 face to face business meetings with technology leaders, interviewed over 15,000 c-level executives, created over 60 bespoke private events for clients and helped formulate and execute over 300 private lunches and dinners across Asia Pacific and North America.

An events company helping BUSINESSES TO CONNECT, INFLUENCE AND ENGAGE WITH SENIOR DECISION MAKERS

Website: www.focusnetwork.co

Agenda at a glance

3:30 pm – 4:00 pm – Registration & networking

4.00 pm – 4.05pm – Welcome address

4.05 pm – 5.15pm – 3 course lunch served4.05 pm – 4.45pm – Embracing disruption in the financial services industry: A Privacy versus Security conundrum – Amanda Chan, BlackBerry

4.45 pm – 5.15pm – Demo

5.15pm – 5.45pm – Discussion

5.45 pm – 6pm – Closing remarks

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