Building up data-driven culture as part of digital transformation – Pattarapark Rangsrikitphoti

Pattarapark Rangsrikitphoti, Head of Data Governance, Prudential Life Assurance


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Digital transformation which can drive real business value must be supported by a cultural shift that empowers teams to convert raw data to assets. The initial step toward digital transformation is to govern organization data and remove obstacles that hinder our organization from utilizing data.

Pattarapark shared the experience of how Prudential Life Assurance formulate this first step, and the lesson they’ve learned along their digital transformation journey so far.