Athikom Kanchanavibhu, Vice President, Business Transformation, Zuellig Pharma Thailand
Athikom shared about digital business transformation (DX) in Zuellig Pharma Thailand, where they orchestrate digital and technology to transform internal and external stakeholders from processes, systems, and experiences. Aside from financial impact, operation efficiency improvement, and customer experience transformation, the session also shared how DX can transform digital and technology functions to increase the innovation preparedness of an organisation.