Goran Stefkovski, Chief Technology Officer, Kogan.com
Explore how Artificial Intelligence (AI), particularly generative AI, is revolutionising digital businesses by driving growth and enhancing customer interactions. Kogan’s journey serves as a prime example of how leveraging data and AI can transform customer engagement and business outcomes.
This presentation will explore the impact of AI on digital business and highlight key takeaways from Kogan’s experience.
Key Takeaways:
- Personalised Customer Experiences: Generative AI and how it enables personalised experiences through tailored content and
recommendations, boosting customer satisfaction and loyalty. - Enhanced Operational Efficiency: AI automates tasks, optimises processes, and predicts maintenance needs, increasing efficiency
and reducing costs. - Data-Driven Decision Making: Generative AI provides actionable insights and predictive analytics, enabling informed decision
making and strategic planning.
