With 2.5 quintillion bytes of data generated by a wide variety of sources every day, data is the world’s newest resource for competitive advantage, and analytics is key to making sense of it. IBM helps clients realise the full potential of big data and analytics by providing them with the expertise, solutions and capabilities needed to infuse intelligence into virtually every business decision and process; empower more-immediate and certain action by capitalising on the many forms of data and insights that exist; and developing a culture of trust and confidence through a proactive approach to security, governance and compliance. IBM Analytics offers one of the world’s deepest and broadest portfolios of technologies and solutions, spanning services, software, research and hardware, that empower better decisions and deliver new value to businesses, governments and individuals.