Hollie Rowsell is an accomplished technology leader with over 15 years of experience driving digital transformation across global organisations. Specialising in solution engineering, presales, and advisory, she has helped enterprises in industries spanning aviation, healthcare, finance, manufacturing, and the public sector to harness technology that enhances safety, compliance, and operational performance.

Throughout her career, Hollie has partnered with leading procurement and risk management technology firms such as SAP Ariba, Coupa, and Tradeshift, earning recognition for her ability to connect complex digital ecosystems with human-centred design and cultural change. Her work has supported the adoption of AI-enabled and SaaS-based solutions that improve transparency, foster safer workplaces, and align business outcomes with strategic goals.

At Avetta, Hollie helps organisations strengthen their supply-chain resilience and workforce compliance through technology-driven innovation. As a thought-leader in digital enablement and organisational transformation, she is passionate about empowering leaders to move beyond compliance to a culture of care—where people, process, and technology intersect to create safer, more sustainable organisations.

Talks

• Speaking Presentation – Contractor Risk Management, Confidence Beyond Compliance