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Wesley Witt is currently the director of the quality management and environmental health & safety for Siemens Gamesa Renewable Energy Service North America.\u00a0 Wesley has more than 12 years in the energy service industry in quality and safety management from the project level to executive management.\u00a0 Wesley has been implementing human performance and resilience engineering practices into Siemens energy service operations in 2008.\u00a0 Wesley has a patent pending with Siemens for a Resilience Management System process to manage risk and error likely situations to reduce safety and quality loss to organizations.\u00a0 Wesley has authored several articles on resilience engineering and human performance practices and received his master\u2019s degree in Safety, Security and Emergency Management from Eastern Kentucky University.\u00a0<\/strong><\/p>\n One of the many challenges in safety management today is how to influence culture, safe actions, and decision making in an open loop system with employees spread across the country.\u00a0 Basically, the challenge is how do we get people to make the lower risk decision when nobody is looking and free will is the biggest influence in the room. This means effectively influencing employees to act with the core values and expectations communicated to them from their leadership when they have the choice to take safe action or look the other way.\u00a0 The key is utilizing a page from the playbook of social media platforms and consumer influence and apply this to safety management to influence behavior and decision making.\u00a0 If Starbucks can influence millions of people to stop for a coffee because they watched their friend check into Starbucks on Facebook, then we can use the same concept to drive employees to take safe actions to mitigate risks or hazards with social influence.<\/p>\n Safety and safe behavior is influenced by many variables such as individual training, personal values, professional ethics, education and social systems and management systems that influence decision making.\u00a0 On a simple level, individual\u2019s choices are largely influenced on our core values, but external influence has a substantial impact on decision making.\u00a0 Marketers have used this understanding for years to drive market behavior.\u00a0 Coca Cola is good example as they have spent countless millions in advertising to keep their brand in front of people using television so that when someone is thirsty, hopefully they think of Coca Cola.\u00a0 Facebook is the latest evolution of marketing with the utilization of attention people place on their social media platform.\u00a0 When you friend checks into Starbucks suddenly you see an ad for Starbucks pop up on your feed.\u00a0 Starbucks runs those ads with the hope that you are seeing your friends with their product and it might influence you to try the same.\u00a0 The subtle social peer pressure drives consumer behavior.\u00a0 If all off this can be done with consumer behavior to influence you to buy a product can this be accomplished to drive other behaviors?\u00a0 Can we use the concepts of social media marketing to socially influence decision making to influence a person to make a safer lower risk option?\u00a0 Not only is the answer yes but it has been done and we have over 3 years of operational experience doing this to prove the theory is not just a theory but a fact.<\/p>\n <\/p>\n The problem in safety management influencing human behavior to make risk decisions can be solved with the same concepts used to by social media marketers to drive consumer behavior.\u00a0 The current methodologies for safety management are stale and have not kept up with other concepts of influencing human behavior.\u00a0 The solution is simple to implement but the consequences is lost opportunity to be proactive and bring safety management into the digital age to reduce incidents and save lives through smart technology and intelligent design with the human brain in mind.<\/p>\n <\/p>\n This paper will provide a basic understanding of human decision making and social influence to impact human behavior.\u00a0 The understanding of how social media is shaping consumer behavior and social behavior will be explained in this study.\u00a0 The paper will relate how this has been done to improve safety within a large organization with continued results for almost three years to prove theory is not a theory but fact.<\/p>\n <\/p>\n After reading this study the reader will have the tools and information to create their own simple social media platform for safety management.\u00a0 They will understand how to utilize the platform to influence behavior, individual choices and safe actions to proactively reduce incidents.<\/p>\n <\/p>\n <\/p>\n We designed and implemented a social media platform for a SGRE a company with more than 700 employees based across the country.\u00a0 The social media platform influenced safe choices by employees to drive them to use specific human performance tools and risk mitigation management systems.\u00a0 The use of the platform became a two-way communication system that allowed real time feedback from all employees back to the management team to identify and mitigate at risk conditions and error likely situations to prevent incidents.\u00a0 The social media platform was used to direct the actions of the employees and receive feedback to create a fully integrated social system designed to influence behavior based on the concepts of social media platforms, social influence and the understanding of how to influence individual choices and decision making.\u00a0 This process is the most innovative safety system in the industry. The process consisted of creating an online survey in the form of a mobile app for proactive safety observations.<\/p>\n <\/p>\n <\/p>\n The results of this study over approximately a 2 year period was increased reporting, increased organizational learning, increased risk mitigation, and the reduction in total recordable incident rate.<\/p>\n <\/p>\n ABOUT SIEMENS Wesley Witt is currently the director of the quality management and environmental health & safety for Siemens Gamesa Renewable Energy Service […]<\/p>\n","protected":false},"author":106,"featured_media":4183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"\nEXECUTIVE SUMMARY<\/h1>\n
The Social Media Platform Challenge<\/h1>\n
The Process<\/h2>\n
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The Results<\/h3>\n
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\n<\/strong>Siemens Gamesa is a leading supplier of wind power solutions to customers all over the globe. A key player and innovative pioneer in the renewable energy sector, we have installed products and technology in more than 90 countries, with a total capacity base of over 84 GW and 25,000 employees.
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