
Sydney
Sydney
WHAT
GOES ON





About
the event
The eComm Evolve Forum will explore the emerging future-focused developments across eComm platforms and technology at a high strategic level, where we will bring together a group of over 150 senior eComm and Marketing Leaders from across the country, represented via a diverse range of industries.
Taking place on the 26th July, 2023 at the Hilton Hotel, Sydney, this year’s theme will be focused around “The evolving future of eComm”
About
the event
The eComm Evolve Forum will explore the emerging future focused developments in human resources at a high strategic level, where we will bring together a group of over 150+ senior eComm leaders from across the country, represented via a diverse range of industries.
Taking place on the 24th March, 2022 at the Sheraton Grand Sydney, Hyde Park. This years theme will be focused around “ The evolving future of HR”
Over the last couple of years, businesses have seen a major shift in the way they need to engage, communicate and mentor employees, while at the upcoming forum in 2022 we have constructed a program that covers off the 6 major areas of importance for the eComm leader of today. These include Employee Experience, Talent Management, Diversity and Inclusion, Leadership, Future of Work and Mental Health & Wellbeing.
Attendees will have the opportunity to personalise their own agenda and maximise their time out of the office by selecting the sessions that are most relevant to them and their business.
Our networking drinks function will provide the chance to interact face to face with peers in a very relaxed setting, while the eComm Marketplace will allow attendees to explore a range of products and services on offer across the industry that can assist their business in evolving.
Whilst we are all adjusting to the ‘new norm’ and adapting to the challenges and opportunities that COVID-19 brought for us all, we are committed to deliver a great event in a well-managed and safe environment.
We have introduced new event protocols to safeguard the health and wellbeing of all our sponsors, attendees and staff whilst continuing to deliver strong opportunities and engagements.
You can download our Safe Event Guidelines here.
meet
our speakers
Brian Townshend
Adam Kron
Paul Bloxham
David Coffey
Hayley Saddleton
David Martin
Fern Shannon
Daniel Whittle
Guy Nappa
Dean Salakas
Vic Gigliotti
Kirsten Kore
Sumit Kumar
Mitchell Dow
Jessica Bloemen
Alexandre Coussy
JP Tucker
Suzy Shallvey
Mathew Lennox
Jamie Hoey
Tyron McGurgan
Andrew Milroy
Sam McCool
why
join us
POWERFUL AUDIENCE
Engage and interact with an audience of 150 + eComm leaders
PERSONALISED PROGRAM
Select sessions that are pertinent for you and your business to attend
NETWORKING
Form new relationships with like-minded individuals on site
SPEAKERS
Over 30+ international and local eComm and digital leaders presenting on stage
FORM NEW PARTNERSHIPS
Connect with leading eComm and digital vendors directly via the eComm Marketplace
STRENGTHEN YOUR SKILLS
Learn, grow and evolve your skills through engaging sessions
schedule
details
The conference schedule is a draft and is subject to change.
REGISTRATION AND BADGE COLLECTION
WELCOMING ADDRESS
Faye Hampton, Managing Director, Conferences, Focus Network
OPENING REMARKS FROM THE MASTER OF CEREMONIES
Sam McCool, CEO & Founder, www.sammccool.com.au
OPENING KEYNOTE - The Next Wave of E-commerce: Roadmap for 2023 and Beyond
Adam Kron, Director of E-Commerce, News Corp Australia
The future of e-commerce is being shaped by rapidly changing customer preferences, emerging technologies, and an ever-increasing digital landscape. Join us for a keynote exploring major trends transforming the industry and strategies businesses can use to navigate this dynamic landscape.
From building customer-centric online experiences to adopting innovative technologies such as voice commerce and AI, hear expert insights and strategies to help you stay ahead of the curve.
.
PANEL DISCUSSION - Navigating Economic Turbulence: How to Survive and Thrive in Uncertain Times
Panellists:
Guy Nappa, Chief Operating Officer, Oz Hair & Beauty
Sumit Kumar, Head of National Sales, Groupon
Kirsten Kore, Co-Founder, Designerex
Moderator:
Tyron McGurgan, CEO, Focus Network
- How can businesses ensure that their e-commerce strategies are agile and flexible enough to adapt to unforeseen challenges and changes in consumer behavior?
- How can businesses effectively manage inventory and supply chain challenges in the face of disruption and volatility?
- How can you differentiate yourself from competitors and create unique value propositions in an increasingly competitive and challenging market?
- How can businesses effectively evaluate and prioritize potential new markets based on factors such as consumer demand, competition, and regulatory environments?
- How can we utilise personalization and customer data to boost customer loyalty while also attracting new business?
- How do you balance cost-cutting measures with long-term growth and innovation during an economic downturn?
SPEAKING PRESENTATION - The Next Wave of E-commerce: Roadmap for 2023 and Beyond
Brian Towshend, GM of Omni-Digital, Store Operations & Team Member Experience, Super Retail Group
The future of e-commerce is being shaped by rapidly changing customer preferences, emerging technologies, and an ever-increasing digital landscape. Join us for a keynote exploring major trends transforming the industry and strategies businesses can use to navigate this dynamic landscape. From building customer-centric online experiences to adopting innovative technologies such as voice commerce and AI, hear expert insights and strategies to help you stay ahead of the curve.
MORNING NETWORKING BREAK
PANEL DISCUSSION - Doing ‘More with Less’ in a tough economy – what does the new, cost-efficient eComm marketing mix look like?
Panellists:
Alexandre Coussy, Head of CRM Marketing, Camilla
Suzy Shallvey, Head of Strategic Partnerships, Just Wines
JP Tucker, Founder & Director, Hello Drinks
Jamie Hoey, Country Manager, Australia, Wunderkind
Moderator:
Andrew Milroy, VP and Head of Research, Focus Network
- New tactics for marketing efficiency – helping lean teams do more with less
- How to reduce reliance on pricey third-party audiences from Google and Facebook
- The role of first-party data and owned audiences and channels
- How to maximise revenues from existing customers – driving greater loyalty and CLTV
In today’s choppy economic waters, margins, efficiency and profitability are front-of-mind for many online retailers. And this means that a change in marketing strategy – evaluating the channel mix to cut out waste and double down on high-performing activities – is key. So what are the first steps for retailers looking to ‘do more with less’ and build a model for sustainable eCommerce growth?
In this panel discussion, we’ll be delving into:
SPEAKING PRESENTATION - The Road Ahead: Charting a Path for Success in a Shifting Economic Landscape
Paul Bloxham, Chief Economist, HSBC
In today's volatile and disruptive economic environment, businesses must be agile and innovative to survive and thrive. In this keynote address, Chief Economist from HSBC, Paul Bloxham, will provide a comprehensive overview of the global and local macroeconomic challenges and opportunities facing businesses in the coming year. With a focus on understanding consumer behavior and adapting to new economic trends, attendees will gain insights on how to navigate economic uncertainty and capitalise on emerging opportunities.
SPEAKING PRESENTATION - The Future of E-Commerce: Trends, Innovations, and Strategies for Success
Adam Kron, Director of E-Commerce, News Corp Australia
- What key e-commerce trends are likely to emerge in the next few years, and how can businesses prepare for these changes?
- How will voice commerce change the way that customers interact with e-commerce platforms, and what are some of the potential benefits and drawbacks of this technology?
- What role will social media and influencer marketing play in the future of e-commerce, and how can businesses effectively leverage these channels to build brand awareness and drive sales?
- How do you see the use of customer data evolving in the future, and what opportunities and challenges do you anticipate in this area?
- In what ways will customer behavior and preferences continue to evolve in the coming years, and what are some strategies to stay ahead of the curve?
- What will be your key areas of focus in the coming year?
NETWORKING LUNCH
ROUNDTABLE SESSION 1 - Payment Optimisation, Fraud Risk and Driving Customer Loyalty.
Mitchell Dow, Head of Digital, Technology and Communications Coverage, Citi
In this roundtable discussion, we’ll be delving into:
ROUNDTABLE SESSION 2 - Doing ‘More with Less’ in a tough economy – Building a cost-efficient eComm marketing mix
Jamie Hoey, Country Manager, Australia, Wunderkind
In today’s choppy economic waters, margins, efficiency and profitability are front-of-mind for many online retailers. And this means that a change in marketing strategy – evaluating the channel mix to cut out waste and double down on high-performing activities – is key. So what are the first steps for retailers looking to ‘do more with less’ and build a model for sustainable eCommerce growth?
In this panel discussion, we’ll be delving into:
ROUNDTABLE SESSION 3 - The Power of Low-Code Integration (iPaaS) in Ecommerce: Exploring the Synergy
Mathew Lennox, Head of New Business APAC, Jitterbit
This roundtable will discuss:
- Key benefits and advantages of leveraging iPaaS for Ecommerce operations. Synchronicity and Automation
- Enhancing Customer Experiences through personalisation and real-time engagement
- Leveraging iPaaS for scalability and growth
ROUNDTABLE SESSION 4 - Navigating Global Ecommerce: Opportunities and Challenges in International Markets.
Jessica Bloemen, Ecommerce Digital Marketing Manager, APAC, Pearsons
This roundtable will discuss strategies for:
- Storing first-party data and navigating privacy issues across multiple countries
- Penetrating markets with a robust SEO strategy
- Expanding campaign tactics to drive traffic to ecommerce platforms
- Gaining insights into supply chain management to ensure optimal customer satisfaction
ROUNDTABLE SESSION 1 - Payment Optimisation, Fraud Risk and Driving Customer Loyalty.
Mitchell Dow, Head of Digital, Technology and Communications Coverage, Citi
In this roundtable discussion, we’ll be delving into:
ROUNDTABLE SESSION 2 - Doing ‘More with Less’ in a tough economy – Building a cost-efficient eComm marketing mix
Jamie Hoey, Country Manager, Australia, Wunderkind
In today’s choppy economic waters, margins, efficiency and profitability are front-of-mind for many online retailers. And this means that a change in marketing strategy – evaluating the channel mix to cut out waste and double down on high-performing activities – is key. So what are the first steps for retailers looking to ‘do more with less’ and build a model for sustainable eCommerce growth?
In this panel discussion, we’ll be delving into:
ROUNDTABLE SESSION 3 - The Power of Low-Code Integration (iPaaS) in Ecommerce: Exploring the Synergy
Mathew Lennox, Head of New Business APAC, Jitterbit
This roundtable will discuss:
- Key benefits and advantages of leveraging iPaaS for Ecommerce operations. Synchronicity and Automation
- Enhancing Customer Experiences through personalisation and real-time engagement
- Leveraging iPaaS for scalability and growth
ROUNDTABLE SESSION 4 - Navigating Global Ecommerce: Opportunities and Challenges in International Markets.
Jessica Bloemen, Ecommerce Digital Marketing Manager, APAC, Pearsons
This roundtable will discuss strategies for:
- Storing first-party data and navigating privacy issues across multiple countries
- Penetrating markets with a robust SEO strategy
- Expanding campaign tactics to drive traffic to ecommerce platforms
- Gaining insights into supply chain management to ensure optimal customer satisfaction
NETWORKING BREAK
KEYNOTE PRESENTATION - A New Era of Commerce
David Coffey, Industry Lead Retail & e-Commerce, TikTok Australia
Hayley Saddleton, Head of Marketing Solutions, TikTok Australia
Join us as we discuss a new era of commerce, the opportunity for brands on TikTok, and give you the toolkit for success in 2023 and beyond. Hear from TikTok leaders David Coffey and Hayley Saddleton on TikTok's commerce successes, future plans and how brands are finding new ways to connect with shoppers
Learn:
PANEL DISCUSSION - E-commerce Success Stories: Lessons from Industry Experts
Panellists:
Dean Salakas, Chief Executive Officer, The Party People
David Martin, National Manager – Retail & eCommerce, Commonwealth Bank
Daniel Whittle, Digital Manager, BOC
Fern Shannon, Director, DMC Director; Digital Marketing, Media & Commerce., Unilever
Moderator:
Tyron McGurgan, Chief Executive Officer, Focus Network
- What are the key factors that contribute to the success of an e-commerce business?
- How can brands create a seamless and enjoyable customer experience across all touchpoints?
- How can retailers leverage data and analytics to improve their supply chain management and inventory control?
- What are some best practices for building and managing a successful e-commerce team?
- How can retailers stay ahead of the competition in a rapidly changing e-commerce landscape?
CLOSING REMARKS FROM THE CHAIR AND END OF THE FORUM
NETWORKING DRINKS
POST EVENT REPORT

Download the post event report from our previous event.
pricing
plans
1 TICKET
-
Access to onsite mobile APP
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Meals and refreshments
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Access to all sessions
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Presentation slides and photos
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Access to eComm Marketplace
GROUP TICKET (2 - 4)
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Access to onsite mobile APP
-
Meals and refreshments
-
Access to all sessions
-
Presentation slides and photos
-
Access to eComm Marketplace
GROUP TICKETS (5+)
-
Access to onsite mobile APP
-
Meals and refreshments
-
Access to all sessions
-
Presentation slides and photos
-
Access to eComm Marketplace

"The event continues to provide a fantastic opportunity to listen to peers, their journeys, opinions & lessons learnt. Once again I’m going away feeling inspired and energised. Thank you."
SUPER RETAIL GROUP

"The calibre of attendees is like no other event I attend in australia. This was a very impressive group of the country’s most senior professionals and presenters, while the suppliers on site have provided me with some greater insights around what I need to be changing with in my business."
Chevron

“First of all, can I just say this was one of the best conferences I have been to in the last 5 years. The calibre of attendees, suppliers and speakers was exceptional. Your team – were so helpful before and during the event. Well done, I'd be very happy to be invited back!”
20th Century FOX
event
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