Join us at the upcoming eComm evolve forum 19th May 2022, Hilton Hotel
Sydney
Join us at the upcoming eComm evolve forum 19th May 2022, Hilton Hotel, Sydney Join us at the upcoming eComm evolve forum 19th May 2022, Hilton Hotel, Sydney Join us at the upcoming eComm evolve forum 19th May 2022, Hilton Hotel
Sydney
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WHAT
GOES ON

About
the event

The eComm Evolve Forum will explore the emerging future-focused developments across eComm platforms and technology at a high strategic level, where we will bring together a group of over 150 senior eComm and Marketing Leaders from across the country, represented via a diverse range of industries.

Taking place on the 19th May, 2022 at the Hilton Hotel, Sydney, this year’s theme will be focused around “The evolving future of eComm”

Whilst we are all adjusting to the ‘new norm’ and adapting to the challenges and opportunities that COVID-19 brought for us all, we are committed to deliver a great event in a well-managed and safe environment.

We have introduced new event protocols to safeguard the health and wellbeing of all our sponsors, attendees and staff whilst continuing to deliver strong opportunities and engagements.

You can download our Safe Event Guidelines here.

About
the event

The eComm Evolve Forum will explore the emerging future focused developments in human resources at a high strategic level, where we will bring together a group of over 150+ senior eComm leaders from across the country, represented via a diverse range of industries.

Taking place on the 24th March, 2022 at the Sheraton Grand Sydney, Hyde Park. This years theme will be focused around “ The evolving future of HR”

Over the last couple of years, businesses have seen a major shift in the way they need to engage, communicate and mentor employees, while at the upcoming forum in 2022 we have constructed a program that covers off the 6 major areas of importance for the eComm leader of today. These include Employee Experience, Talent Management, Diversity and Inclusion, Leadership, Future of Work and Mental Health & Wellbeing.

Attendees will have the opportunity to personalise their own agenda and maximise their time out of the office by selecting the sessions that are most relevant to them and their business.

Our networking drinks function will provide the chance to interact face to face with peers in a very relaxed setting, while the eComm Marketplace will allow attendees to explore a range of products and services on offer across the industry that can assist their business in evolving.

Whilst we are all adjusting to the ‘new norm’ and adapting to the challenges and opportunities that COVID-19 brought for us all, we are committed to deliver a great event in a well-managed and safe environment.

We have introduced new event protocols to safeguard the health and wellbeing of all our sponsors, attendees and staff whilst continuing to deliver strong opportunities and engagements.

You can download our Safe Event Guidelines here.

meet
our speakers

Michael Drew

eCommerce Head, ASEAN and South Pacific, The Coca-Cola Company

Joy Wright

Digital Change Portfolio Lead, Westpac

Luka Popovac

Head Of Customer Experience, Mcdonald's Australia

Shyana Grenier

National Account Manager - Innovation And Ecommerce, Goodman Fielder

Nav Kumar

Head Of Online Sales & Service, Bing Lee Electrics

Dani Masi

Director Digital Sales & eCommerce, Optus

JP Tucker

Co-Founder, HelloDrinks Liquor Marketplace

why
join us

POWERFUL AUDIENCE

Engage and interact with an audience of 150 + eComm leaders

PERSONALISED PROGRAM

Select sessions that are pertinent for you and your business to attend

NETWORKING

Form new relationships with like-minded individuals on site

SPEAKERS

Over 30+ international and local eComm and digital leaders presenting on stage

FORM NEW PARTNERSHIPS

Connect with leading eComm and digital vendors directly via the eComm Marketplace

STRENGTHEN YOUR SKILLS

Learn, grow and evolve your skills through engaging sessions

schedule
details

Morning
May 19, 2022
Afternoon
May 19, 2022
8:00 am - 8:30 am
Main Planery

REGISTRATION AND BADGE COLLECTION

8:30 am - 8:45 am
Main Planery

WELCOMING ADDRESS AND OPENING REMARKS FROM THE CHAIR

Sam McCool
CEO & Founder, sammccool.com.au
Sam McCool, CEO & Founder, www.sammccool.com.au

8:45 am - 9:15 am
Main Plenary – Ballroom 1

OPENING KEYNOTE PRESENTATION - Scaling with Martech: Driving Growth with the Interdependence of CTO and CMO

Benjamin Ranck
Chief Technology Officer, MYSALE Group
Oliver Ranck
Marketing Director, MYSALE Group
Oliver Ranck, Marketing Director, MYSALE Group
Benjamin Ranck, Chief Technology Officer, MYSALE Group
  • Lessons from growing too quickly and 4 key mistakes to avoid
  • The Priority Matrix: tools to rank business tactics with strategy
  • Starting with first principles and renegotiating contracts
  • Reduce churn by 300%, driving retention and acquisition all whilst reducing costs

9:20 am - 9:40 am
Main Plenary – Ballroom 1

KEYNOTE PRESENTATION - Lessons Learned from Black Friday: Balancing Competitiveness with Profitability

Speaker to be confirmed
  • Emerging challenges that inform our future business strategies
  • Defining key metrics for success for the Black Friday weekend
  • Ensuring brand consistency: key advantages of omni-channel
  • Selecting and implementing marketing tech: future-proofing business
9:45 am - 10:20 am
Main Plenary – Ballroom 1

PANEL DISCUSSION - Leading with Agility in Times of Change and Crisis

Kirat Khara
Head of eCommerce, Lenovo
JP Tucker
Co-Founder, HelloDrinks Liquor Marketplace

Panellists:

JP Tucker, Co-Founder, HelloDrinks Liquor Marketplace
Kirat Khara, Head of eCommerce, Lenovo
  • As an eCommerce leader, what have proved to be your steepest learning curves since the beginning of the pandemic?
  • Have you implemented any innovative strategies to overcome workforce shortages and supply chain disruption?
  • How do you satisfy evolving customer expectations in a climate of disruption and continuous uncertainty?
  • Can you balance being an inspirational and empathetic leader whilst continuing to push on performance?

10:25 am - 10:40 am
Foyer

MORNING NETWORKING BREAK

10:45 am - 11:05 am
Stream A – Ballroom 1

SPEAKING PRESENTATION - Observing Real-time Customer Behaviour to Meet Consumer Demand and Deliver Results

Owen Bolwell
Head of Digital, Tigerlily
Owen Bolwell, Head of Digital, Tigerlily
  • How we adapted rapidly to e-commerce shifts in pandemic consumer shopping
  • How critical is a retailer’s e-commerce strategy for engaging customers
  • Watching real-time trends to manage inventory in a profitable and customer-centric way
  • Why focusing on an excellent customer experience leads to greater long-term engagement than focusing on the conversion rate

10:45 am - 11:05 am
Stream B – Ballroom 2

SPEAKING PRESENTATION - Generating Consumer Engagement and Driving Sales with an Agile Approach to Digital Analytics

Nav Kumar
Head Of Online Sales & Service, Bing Lee Electrics
Nav Kumar, Head of Online Sales & Service, Bing Lee Electrics
  • Discovering new product opportunities through social listening and survey tools
  • Generating a large amount of insights in a short time span with digital consumer survey tools
  • Using tools and marketing cloud to make intelligent product recommendations
  • Using real-time consumer insights and social listening to help generate content for social and marketing campaigns

11:10 am - 11:45 am
Stream A – Ballroom 1

PANEL DISCUSSION - Exciting and Effective Customer Engagement and Retention Strategies

Luka Popovac
Head Of Customer Experience, Mcdonald's Australia
Shyana Grenier
National Account Manager - Innovation And Ecommerce, Goodman Fielder

Panellists:

Luka Popovac, Head of Customer Experience, McDonald’s
Shyana Grenier, Head of Ecommerce, Goodman Fielder
  • How do you keep your brand at the leading edge of customer expectations?
  • How did you respond to the shift in customer behaviours throughout the pandemic?
  • What are the pros and cons of different channels to help drive brand and conversion with your target audience?
  • Which social selling tools have the greatest ROI?

11:10 am - 11:45 am
Stream B – Ballroom 2

PANEL DISCUSSION - Designing a Superb Customer Experience from End-To-End of the Journey

Joy Wright
Digital Change Portfolio Lead, Westpac
Dani Masi
Director Digital Sales & eCommerce, Optus

Panellists:

Dani Masi, Director Digital Sales & eCommerce, Optus
Joy Wright, Digital Change Portfolio Lead, Westpac
  • What is the role of voice in today’s pathway to purchase
  • How do you make your brand’s value clear to even the most mildly interested prospect?
  • Which strategies are best to communicate shipping, and health and safety expectations?
  • How do you ensure your shopping and purchasing ecommerce customer experience is superlative?
  • How do you currently utilise AI to facilitate personalisation?
  • How do you go about delivering proactive, predictive, and personalised experiences at scale?

11:50 am - 12:10 pm
Stream A – Ballroom 1

SPEAKING PRESENTATION - Delivering Extraordinary Customer Experiences

Speaker TBC
  • Being the voice of the customer in every conversation
  • Shaping strategy and seamless execution across channels
  • Leveraging available technology to drive marketing return
  • Utilising customer insights to adapt and improve marketing campaigns
  • Maximising brand outcomes and return on investment
11:50 am - 12:10 pm
Stream B – Ballroom 2

SPEAKING PRESENTATION - Delivering Delightful Customer Experiences with Last Mile Logistics Innovation

Speaker TBC
  • Identifying and embracing opportunities whilst solving last mile challenges
  • Taking lessons and best practice from overseas and matching them to Australia's unique geographic and demographic conditions
  • Last mile innovation reducing cost to serve, enabling lower prices and faster delivery for customers
  • How we embedded sustainability into our business model
12:15 pm - 1:00 pm
Foyer

NETWORKING LUNCH

1:05 pm - 1:35 pm
STREAM A – SESSION 1 - BALLROOM 1

ROUNDTABLE SESSION - Unlocking the Rich Treasure Trove of Information Found In Customer Data Platforms

Speaker TBC

What goals should you have in mind when beginning the search for a customer data platform? This roundtable will discuss the powerful potential of customer data platforms.

  • How can various teams leverage customer data to achieve the effect of creating a seamless and more efficient cross-team approach?
  • How do you increase customer engagement and conversion as well as decreasing cart abandonment
  • Using data to inform overall marketing strategy to make it more effective and cost-efficient
1:05 pm - 1:35 pm
STREAM B – SESSION 1 - BALLROOM 2

ROUNDTABLE SESSION - Selecting the Optimal Payment Gateway For Your Enterprise

Speaker TBC

To best assess a potential collaborator, there are three main aspects you should confirm with a potential payment provider. This roundtable will discuss the most critical questions to ask when choosing a potential payment platform supplier.

  1. From a business perspective, what needs to be clarified to make the right selection?
  2. From a capability perspective, where should you even start?
  3. Key financial considerations to confirm e.g. future fees and operational costs
1:05 pm - 1:35 pm
STREAM A – SESSION 1 - BALLROOM 1

ROUNDTABLE SESSION - Australian Martech: Post-Cookies and Post-Privacy

Speaker TBC

This roundtable will discuss evolving customer expectations and tackling the personalisation and privacy paradox

  • How can we approach data differently?
  • Exploring solutions for a post-cookie world
  • What are the true implications and opportunities ahead for your business?
  • Evaluating new privacy-compliant ways to market to customers as platform and regulatory changes bite
1:05 pm - 1:35 pm
STREAM B – SESSION 1 - BALLROOM 2

ROUNDTABLE SESSION - Improving Warehouse Performance: Effective Solutions to Key Challenges

Speaker TBC

This roundtable will discuss the best solutions and strategies to solve common issues with use of warehouse management systems

  • How do we achieve optimal utilisation of the functionality of our existing system?
  • How do we go about selecting and optimally utilising additional new technologies/functionalities that will be connected to our WMS?
  • How do we select, implement and optimally utilise a WMS whilst taking into consideration these critical elements: 50% people, 30% process, and 20% technology?
1:05 pm - 1:35 pm
Stream A – Ballroom 1

ROUNDTABLE SESSION - Driving Priceless Loyalty and Powerful Growth with Partnership Programs

Speaker TBC

This roundtable will discuss strategies for:

  • Rounding out a strong loyalty offering with priceless experiences for customers
  • Thriving on eCommerce partnerships during challenging business periods
  • Partner marketing: new channels to reach your target audience
  • Gain the loyalty and trust owned by other brands
  • Sharing marketing experience, strategies, resources, workforce and talent
1:05 pm - 1:35 pm
Stream B – Ballroom 2

ROUNDTABLE SESSION - How To Transform the Customer Experience Using 5G & IoT

Speaker TBC

These use of high-bandwidth IoT continues to grow in importance as consumers’ expectations about genuine omnichannel retailing increase.

This roundtable will discuss using high-bandwidth IoT to create better, faster, more convenient, and safer shopping experiences via the implementation of innovative retail solutions including:

  • Personalised Marketing
  • Wayfinding
  • Roaming POS
  • Interactive digital displays and kiosks
1:40 pm - 2:10 pm
STREAM A – SESSION 2 – BALLROOM 1

ROUNDTABLE SESSION - Unlocking the Rich Treasure Trove of Information Found in Customer Data Platforms

Speaker TBC

What goals should you have in mind when beginning the search for a customer data platform? This roundtable will discuss the powerful potential of customer data platforms.

  • How can various teams leverage customer data to achieve the effect of creating a seamless and more efficient cross-team approach?
  • How do you increase customer engagement and conversion as well as decreasing cart abandonment
  • Using data to inform overall marketing strategy to make it more effective and cost-efficient
1:40 pm - 2:10 pm
STREAM B – SESSION 2 – BALLROOM 2

ROUNDTABLE SESSION - Selecting the Optimal Payment Gateway for Your Enterprise

Speaker TBC

To best assess a potential collaborator, there are three main aspects you should confirm with a potential payment provider. This roundtable will discuss the most critical questions to ask when choosing a potential payment platform supplier.

  • From a business perspective, what needs to be clarified to make the right selection?
  • From a capability perspective, where should you even start?
  • Key financial considerations to confirm e.g. future fees and operational costs
1:40 pm - 2:10 pm
STREAM A – SESSION 2 – BALLROOM 1

ROUNDTABLE SESSION - Australian Martech: Post-Cookies and Post-Privacy

Speaker TBC

This roundtable will discuss evolving customer expectations and tackling the personalisation and privacy paradox

  • How can we approach data differently?
  • Exploring solutions for a post-cookie world
  • What are the true implications and opportunities ahead for your business?
  • Evaluating new privacy-compliant ways to market to customers as platform and regulatory changes bite
1:40 pm - 2:10 pm
STREAM B – SESSION 2 – BALLROOM 2

ROUNDTABLE SESSION - Improving Warehouse Performance: Effective Solutions to Key Challenges

Speaker TBC

This roundtable will discuss the best solutions and strategies to solve common issues with use of warehouse management systems

  • How do we achieve optimal utilisation of the functionality of our existing system?
  • How do we go about selecting and optimally utilising additional new technologies/functionalities that will be connected to our WMS?
  • How do we select, implement and optimally utilise a WMS whilst taking into consideration these critical elements: 50% people, 30% process, and 20% technology?
1:40 pm - 2:10 pm
STREAM A – SESSION 2 – BALLROOM 1

ROUNDTABLE SESSION - Driving Priceless Loyalty and Powerful Growth with Partnership Programs

Speaker TBC

This roundtable will discuss strategies for:

  • Rounding out a strong loyalty offering with priceless experiences for customers
  • Thriving on eCommerce partnerships during challenging business periods
  • Partner marketing: new channels to reach your target audience
  • Gain the loyalty and trust owned by other brands
  • Sharing marketing experience, strategies, resources, workforce and talent
1:40 pm - 2:10 pm
STREAM B – SESSION 2 – BALLROOM 2

ROUNDTABLE SESSION - How To Transform the Customer Experience Using 5G & IoT

Speaker TBC

These use of high-bandwidth IoT continues to grow in importance as consumers’ expectations about genuine omnichannel retailing increase.

This roundtable will discuss using high-bandwidth IoT to create better, faster, more convenient, and safer shopping experiences via the implementation of innovative retail solutions including:

  • Personalised Marketing
  • Wayfinding
  • Roaming POS
  • Interactive digital displays and kiosks
2:15 pm - 2:30 pm
Foyer

NETWORKING BREAK

2:35 pm - 2:55 pm
Stream A – Ballroom 1

SPEAKING PRESENTATION - Design and Delivery of Our Personalisation Omnichannel Strategy

Alena Jang Croucher, Head of Customer Experience, HSBC
  • Driving marketing operational excellence and strengthening marketing investment ROI
  • Designing superlative customer experiences
  • Driving for customer growth in our membership experiences program
  • Leading a proactive 1:1 customer data strategy
  • Future proofing our business model with ongoing experimentation

2:35 pm - 2:55 pm
Stream B – Ballroom 2

SPEAKING PRESENTATION - Using Behavioural Economics Insights to Create a Seamless Shopping Experience

Dani Masi
Director Digital Sales & eCommerce, Optus
Dani Masi, Director Digital Sales & eCommerce, Optus
  • Understanding the irrational behaviours that people have when making purchases
  • Identifying human traits and leveraging them as "nudges" to influence purchasing decisions
  • How Behavioral Economics is relevant to eCommerce and digital marketing professionals
  • Using BE insights in your loyalty and rewards strategy

3:00 pm - 3:35 pm
Stream A – Ballroom 1

PANEL DISCUSSION - Getting Smarter with Data: Strategies for Better Utilisation

Michael Drew
eCommerce Head, ASEAN and South Pacific, The Coca-Cola Company

Panellist:

Michael Drew, eCommerce Head, ASEAN and South Pacific, The Coca-Cola Company
  • How have you optimised your digital marketing arm?
  • Which tools worked best for achieving conversion rate targets?
  • What strategies do you have in place to overcome analytics talent pool shortages?
  • How do you identify where to allocate resourcing and how do you make the case for ROI?

3:00 pm - 3:35 pm
Stream B – Ballroom 2

PANEL DISCUSSION - Warehouse Operations Challenges Businesses Need to Address in 2022

Panellists: TBC

  • What strategies did you implement to manage abnormal changes in consumer demand due to the pandemic?
  • Warehouse pain points: common challenges during the pandemic
  • What’s the true cost of inefficient warehouse systems?
  • How do you plan for achieving inventory efficiency & supply chain optimisation?
3:40 pm - 4:00 pm
STREAM A – BALLROOM 1

SPEAKING PRESENTATION - Driving Powerful Brand Engagement and Growth with Social Commerce

Speaker TBC
  • Tactics and tools to grow your brand and e-commerce strategy through social media
  • Creating seamless e-commerce experiences directly within popular social channels
  • Why having a clear strategy and selecting the right channels are critical to connect with your target audience
  • Investing in an authentic social media presence that engages directly with users
3:40 pm - 4:00 pm
STREAM B – BALLROOM 2

SPEAKING PRESENTATION - From Click Frenzy to Conscious Shopping: Unveiling Green Friday

Speaker TBC
  • Driving loyalty and engagement with a commitment to authenticity and sustainability
  • Collecting and listening to customer feedback to shape brand identity and ethical approach
  • Promoting the importance of nurturing our planet and supporting its people
  • Adapting messaging, presentation, sourcing practices and manufacturing techniques
4:05 pm - 4:25 pm
Main Plenary – Ballroom 1

KEYNOTE PRESENTATION - Supercharging eCommerce with Digital Technology to Drive Growth and Engagement

Mozi Zhang
Head of Site Merchandising, Kogan
Mozi Zhang, Head of Site Merchandising, Kogan
  • Weathering the pandemic: enabling all our services and assets for consumer engagement digitally
  • Implementing our omnichannel B2B and DTC eCommerce sales strategy including In-Store, Chat Bots and Live Chat
  • Developing digital transformation roadmaps to innovate and optimize websites
  • Key learnings from implementation of Single Customer View and Ai/Machine Learning/data mining streams

4:30 pm - 5:05 pm
Main Plenary – Ballroom 1

KEYNOTE PRESENTATION - Digitally Transforming Supply Chain Operations to Drive a Customer-First Strategy

Speaker TBC
  • Improving customer service through increased efficiency and agility in warehouse operations
  • Delivering stability and scalability via the solutions to support future growth
  • Reducing cost to serve, enabling lower prices and faster delivery for customers Increasing employee performance and engagement
5:05 pm - 5:30 pm
Main Plenary – Ballroom 1

CLOSING KEYNOTE PANEL DISCUSSION - Strategies For Future-Proofing Your eCommerce Enterprise

Panellists: TBC

  • What will be your key areas for investment of time and resources in the coming year?
  • How do you communicate ROI and gain buy-in when making the business case for major changes?
  • What are the key mistakes preventing retailers from leveraging the trends effectively?
  • What will be the most in-demand eCommerce competencies for talent in 2023?
5:30 pm - 6:30 pm
Foyer

NETWORKING DRINKS

pricing
plans

1 TICKET

$ 569
  • Access to onsite mobile APP
  • Meals and refreshments
  • Access to all sessions
  • Presentation slides and photos
  • Access to eComm Marketplace

GROUP TICKET (2 - 4)

$ 499
  • Access to onsite mobile APP
  • Meals and refreshments
  • Access to all sessions
  • Presentation slides and photos
  • Access to eComm Marketplace

GROUP TICKETS (5+)

$ 449
  • Access to onsite mobile APP
  • Meals and refreshments
  • Access to all sessions
  • Presentation slides and photos
  • Access to eComm Marketplace

official
sponsors

Platinum Sponsor

Gold Sponsor

Standard Sponsor

"The event continues to provide a fantastic opportunity to listen to peers, their journeys, opinions & lessons learnt. Once again I’m going away feeling inspired and energised. Thank you."

SUPER RETAIL GROUP

"The calibre of attendees is like no other event I attend in australia. This was a very impressive group of the country’s most senior professionals and presenters, while the suppliers on site have provided me with some greater insights around what I need to be changing with in my business."

Chevron

“First of all, can I just say this was one of the best conferences I have been to in the last 5 years. The calibre of attendees, suppliers and speakers was exceptional. Your team – were so helpful before and during the event. Well done, I'd be very happy to be invited back!”

20th Century FOX

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ATTENDEES

the
venue

Hilton Hotel Sydney

488 George St, Sydney NSW 2000

Reception info

Telephone: (02) 9266 2000 Information: click here