{"id":5575,"date":"2019-09-05T01:58:57","date_gmt":"2019-09-05T01:58:57","guid":{"rendered":"https:\/\/cioleadersaustralia.com\/?p=5575"},"modified":"2022-05-12T09:10:42","modified_gmt":"2022-05-11T23:10:42","slug":"finding-your-technology-mojo-cioleaders-australia","status":"publish","type":"post","link":"https:\/\/focusnetwork.co\/cioleadersaustralia.com\/finding-your-technology-mojo-cioleaders-australia\/","title":{"rendered":"Finding your Technology Mojo"},"content":{"rendered":"

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5.30 AM, on a crispy morning, year 2030. Jason gets out of bed and walks into the bathroom. Lights turn on automatically and Alexa says, \u201cGood Morning Jason, here is your calendar for today…\u201d By the time he reaches for his toothbrush, Alexa is already reading the latest news for the day and the traffic and weather conditions, exactly the way he set his preference. Dang, my after-shave is almost finished, let me squeeeeze the last bit out of the tube. \u201cAlexa, pause. BUY my favourite after-shave (favourite is already preset to \u2018Gillette after-shave gel \u2013 sensitive skin\u2019 on Amazon) and continue\u201d. Alexa continues with updates on global financial news, the Collingwood football club score from the game last night, stock prices for Apple, Vanguard ETF and BHP Billiton, travel time to the office and rain forecast for the day. \u201cAccident on the freeway, your trip will have an additional drive time of 30 minutes Jason\u201d, warns Alexa. \u201cForget the brekky, I\u2019ll grab one at the caf\u00e9 near work. Gotta run now or I\u2019m going be late for my 9 O\u2019clock meeting\u201d, Jason thinks to himself. \u201cAlexa, in 15 minutes, START the TESLA and ACTIVATE fastest route to my OFFICE, OPEN the GARAGE and READ me in the car, all news on market share and announcements, total employees in Australia, and share prices for last 10 years for BHP Billiton and any news articles on Andrew Stewart Mackenzie, CEO of BHP Billiton\u201d. \u201cTurn home lights OFF in 16 minutes\u201d. Jason is a Sales Manager in an IT Company who has a C-suite meeting with one of his major accounts today and this was a typical morning for him.<\/p>\n

The days of reading the morning newspaper over a cuppa is well and truly over. From a face-less newspaper subscriber to \u2018David who has a 12-month subscription to the newsletter with interests in Finance, Cricket and Tech gadgets\u2019 is how intimately businesses know their customers. Customers still exist, their eyeballs have just moved to new places. If you already look away from the TV (to your phone) when an Ad comes on, or watch Netflix to get away from Ads, or read news from the online edition of the Financial Times, you know where the eyeballs have moved to. Consumer behaviours have evolved and will continue to do so, hence the need for products and services to adapt and \u2018live\u2019 where the consumers live to be consumed the way customers want to consume them.<\/p>\n

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Will Everitt, Head of Product and Technology, Pacific Magazines, discussed the transformation to a product-thinking organisation with the values of a technology start-up at a recent CIO Leaders Summit Australia in Melbourne<\/a> facilitated by Focus Network<\/a>. Yahoo took on the digital rights for Pacific Magazines in 2006 as part of the formation of Yahoo7, which is a joint venture between Yahoo and Seven West Media. This meant that Pacific Magazines was focused mainly on print with no digital DNA for a decade. In 2016, Pacific Magazines brought the digital rights back in-house from Yahoo7. He shared the epic journey of how a magazine publisher became a media technology company.<\/p>\n

\u201cWe focused on 4 areas \u2013 Product, Process, People and Technology\u201d, says Will emphasizing the need for a plan in the absence of which we plan to fail or make ourselves extinct.<\/p>\n