Craig Baty

Executive Research Advisor, Focus Network

Craig has extensive thought leadership experience across AP/J ICT markets. He is our executive research advisor for Focus Network and is also a Principal and founder of DataDriven, which specialises in research-based thought leadership and consulting for ICT Strategy, Outsourcing/Vendor Management, Cyber Security, Digital Transformation, Cross-Cultural Communications/Leadership, and Managing Virtual Teams across multiple geographies.

Craig has over 30 years of executive and board-level experience in the industry, including as group VP Gartner Research AP/J; CEO Gartner Japan; Global VP Frost & Sullivan; Exec. GM marketing/CTO of Fujitsu ANZ & Asia; and GM marketing, strategy and alliances at BT Syntegra. More recently, he was VP global strategy/VP digital services at Fujitsu’s Tokyo HQ. As a well-known ICT analyst, Craig has written more than 200 research pieces, presented at over 1,500 events globally. He is active in the ICT community as board member of the Australian Information Industry Association (AIIA).

Craig holds an MBA in International Business/Marketing (SGSM/WSU), is a Fellow of the Institute of Managers and Leaders (IML), ex.Vice Chair of the Australian Computer Society (ACS) NSW, and on the Federal Board and Executivce commitee of the Australian Information Industry Association (AIIA). He is in the final  phase of a Doctor of Business Administration by research (DBA) focussed on the intersection of national culture on the strategic use of and investment in ICT (Australia compared to Japan).